Designing Your 30-Day Campaign

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Tags:

#stepupforME
#me
#mecfs

Telling Your Unique Story in 30 Days

Less than 5 minutes average per day using Facebook, Twitter, LinkedIn and other social networks.

With each post, make sure you provide a link to your CauseVox campaign with a clear call to action to donate.

Day 1: Create Your Page and Share with your network.
E-mail your contacts to announce your campaign

Laurel B Page

Day 2: Change Your Facebook profile or timeline photo to Step Up for M.E. logo/send press release to local TV station or newspaper

Step UP for ME cover

Day 3. Share the ME/CFS info graphic to educate your audience (Coming Soon).

Day 4. Share the “Blue Ribbon Foundation Medical Fellowship” video

 

Day 5. Share Your Dream “If I was cured tomorrow, I would…” (picmonkey.com)

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Day 6. Post a picture of yourself wearing a “Step Up for M.E.” t-shirt

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Day 7. Share “Chronic Fatigue Syndrome Obscures a Serious Disease” by David Tuller for Buzzfeed
http://www.buzzfeed.com/davidtuller/chronic-fatigue-syndrome

David Tuller picture

E-mail your contacts a progress update (include some of the above links so they can see what you had posted from the previous week)

Day 8. Share your personal story in two minutes via a video taken with a webcam or a smartphone

Day 9. Share a graphic from our page:

AIDS Death Sentence Michael J. Fox Graphic  Laura Hillenbrand Graphic

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Day 10. Share recent NPR story on ME/CFS
http://www.npr.org/blogs/health/2014/01/29/268219979/does-chronic-fatigue-syndrome-need-a-new-name

CFS NPT

Day 11. Share National Press Club video clip

Day 12. Share a graphic from our page.

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Day 13. Share a press article “An Author Escapes from Chronic Fatigue Syndrome”
http://well.blogs.nytimes.com/2011/02/04/an-author-escapes-from-chronic-fatigue-syndrome/

E-mail your contacts a progress update (include some of the above links so they can see what you had posted from the previous week)

Laura Hillenbrand:NYT

Day 14. Tell Your Personal Story

Ceil's Struggle

Day 15. Tell your “impact story” of the moment when your illness was most severe

Day 16. Interview with Dr. Nancy Klimas in the New York Times
http://consults.blogs.nytimes.com/2009/11/24/expert-answers-on-chronic-fatigue-syndrome/

Klimas NYT

Day 17. Interview with Dr. Leonard Jason in the New York Times
http://www.nytimes.com/ref/health/healthguide/esn-chronicfatigue-expert.html

Lenny Jason NYT

Day 18. Post a picture of yourself in a medical setting (getting bloodwork done, getting a shot, in a wheelchair, taking pills, getting an IV treatment, etc.)

wheelchair folk ryan prior cfs

Day 19. Share the Blue Ribbon “Sneak Peek” video

Day 20. “Unlocking Chronic Fatigue Syndrome” in Wall Street Journal
http://online.wsj.com/news/articles/SB10001424052748703858404576214443015558976
E-mail your contacts a progress update (include some of the above links so they can see what you had posted from the previous week)

Wall Street Journal CFS

Day 21. Choose your impact activity (no TV for a week, no shower for a week, dye your hair blue, wearing a blue ribbon daily, taking a walk each day, staging an event, wearing a Step Up for ME shirt daily, etc.) Post a photo of yourself doing the impact activity.

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Day 22. Day two of impact activity: post a new photo of yourself doing the activity.

blue hair

Day 23. Day three of impact activity, post photo

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Day 24. Day four of impact activity, post photo

wheelchair-shower

Day 25. Day five of impact activity, post photo

Boomfox

Day 26. Day six of impact activity, post photo

FallenPatient

Day 27. Day seven of impact activity, post photo

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Day 28. Post about what you learned from your campaign.

Day 29. Post what your friends and family learned about you.

Day 30. E-mail your donors to say thanks.

Welcome to the Blue Ribbon Foundation Community!
We're so glad you've decided to step up for ME.
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